Organization of the publication calendar

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- Organization of the publication calendar
By scheduling your publications, you will have a better organization of phone number list the publication calendar , making it easier to understand how many times your audience has been subjected to each editorial section of your planning, helping to measure individual results and make decisions for the creation and scheduling of posts in the following time periods.



5- Process control and safety
Scheduling means planning in advance. Therefore, by being rigorous with scheduling posts, you have more control over your plan and the certainty that it will be fulfilled, which gives you time to be more strategic.



6- Consistency in data and better analysis
With rigorous scheduling, it is possible to perform a more accurate analysis of the results and obtain relevant insights for the business . This is where social media metrics come in . When analyzed and compared, they make it easier to understand the strengths and weaknesses of actions and determine the effectiveness of the content. Knowing the best days and times to publish, for example, is very important for marketing strategies . This information is obtained through testing and analyzing posts scheduled for different times. There is other information that should also be taken into consideration, such as the format and language used in the best-performing posts. This is another example of data acquired from metrics and comparisons between various posts. Thus, by observing what has already worked, you will be able to plan future content more effectively.