To facilitate the creation of Google Ads campaigns, the company is also introducing a chatbot with which advertisers can interact. This is clearly a new experience that responds to usage trends that have emerged with the release of ChatGPT. Through this conversational space, advertisers will be able to generate keywords, titles, descriptions, images, and other relevant elements for their campaigns.
Google's AI can help you gansu mobile number database your ad descriptions. © Google
3. ACA functionality boosted by generative AI
The Automatically Created Assets feature , which was in beta, will now also be powered by generative AI. This will enable automatic updates to advertising content to make campaign creation easier and more relevant.
Google explains the example in the image below: “With a search for “skincare for dry and sensitive skin,” AI can use content from your landing page and existing ads to create a new headline that matches the query even more closely, such as “Soothe your dry and sensitive skin.”
A conversational experience to create your campaigns
-
- Posts: 1290
- Joined: Tue Dec 24, 2024 4:26 am