The Power of Market Segmentation

[suchona.kani.z]

Many people believe that casting a wide net is the best way to catch more fish.

But the most successful fishermen know what kind of fish they want to catch ahead of time. They set nets with a specific type of fish in mind. And they know exactly where to find those fish, and when to strategically deploy their nets to catch them.

This is why targeted ads are, on average, nearly double the price of non-targeted ads.

“It’s hard to message a generic 35-year-old working mother of two,” Elizabeth Gardner said. “It’s much easier to message Jennifer, who has two children under 4, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time doing housework.”

With a well-defined target market, every detail of a product or denmark email list service can be perfectly tailored to their needs and desires. This will result in incredibly satisfied customers and extremely positive feedback.

Furthermore, with a well-defined target audience, every detail of a marketing campaign can be perfectly tailored to their interests, emotions and worldviews.

If you know how to create marketing messages that truly resonate with your target audience, you’ll get higher conversion rates and build a more powerful brand.

Because Howard Gossage said, “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.”

target market: quote Howard Gossage

But that's not all.

Finding a market segment also allows marketers to “leverage the massive influx of data that the digital age has enabled to drive better digital marketing results,” said Ray Velez, CTO of Razorfish.