How Does Instagram Evaluate the Relevance of Your Ads? (4 Criteria)

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What does Instagram think about the ads shared on its platform? How does the social network assess their relevance? Here are four criteria recently unveiled by Instagram itself.

Why advertise on Instagram?
Here are some (good) reasons to get started with Instagram advertising:

Large Audience : Instagram is one of the most popular and widely used social media platforms in the world, offering a very large potential audience to potential advertisers.
Precise targeting : Instagram allows you to target users based on their location, age, gender, interests, and online behavior. This allows you to very precisely target the people who will see your ad .
Attractive visual format : Ads can be designed to be attractive and therefore more engaging .
High Engagement : Instagram azerbaijan mobile database tend to interact more with the brands and businesses they follow, which can translate into high engagement with ads .
Conversion Opportunity : With link features and call-to-action buttons, advertisers can direct users to their website or sales pages , which can increase the chances of conversion.
How does Instagram evaluate the relevance of ads?
Here is the information published on Monday, February 13, 2023, on the Instagram for Business account . If you don't understand English, don't worry, we explain each point in detail right after this infographic.

How does Instagram assess the relevance of ads on its platform?
How does Instagram assess the relevance of ads on its platform?
Criterion 1: SMART objectives
Instagram advises its users to set SMART goals. If you're not sure what that means, here's a quick explanation of each criterion your goal must meet:

Specific : The objective must be clearly defined and precise.
Measurable : The objective must be able to be measured in a concrete way.
Achievable : The goal must be realistic and achievable with the resources you have available.
Relevant : The objective must be linked to the overall strategy for which it is implemented.
Time-bound : The objective must be associated with a specific deadline.
Criterion 2: The relevance of your ad message to your objective
According to Instagram, for your ad to be relevant, the message you convey in your ad must be consistent with the objective you want to achieve .

To illustrate this point with an example: you wouldn't write "Get 20% off your first booking" on your ad if you were targeting your existing customers, since they wouldn't be able to benefit from it. Logical, right?

Criterion 3: Identifying your content
One of the main goals for your brand and content to effectively reach Instagram users is to be able to be recognized automatically .

The goal is therefore to succeed in creating a visual identity and a type of content that users will have no trouble recognizing, and which will allow them to immediately identify who they are dealing with.

This will help build brand loyalty and encourage interactions with your ad.