let's proceed in order and focus on the first steps to take

[suchona.kani.z]

Well, it's not easy. First of all, there's a lot of hard work to do upstream, to get the logo and the name right.

Only later, when the brand is ready, can we think of an adequate marketing strategy to give it all the above qualities (the so-called 'branding'), which can last even years. This strategy, if done well, ensures the success of that product and will also open the way for other products of the same brand, thus building customer loyalty.


The brand creation phase is very delicate because it is from here that the identity of a brand is decided, the so-called brand identity, or the image that the company wants to give of itself.

Creating a strong brand identity
Before taking care of the practical aspects of your brand such as the belgium email list logo, the name , etc., you need to ask yourself: "What image do I want to give of my company? What sensations do I want to evoke? How do I want to position myself in the mind of my potential customer compared to all the other brands?".

In fact, all the elements of the brand, from the choice of colors to the way of communicating (tone of voice), must be aligned and contribute to creating a solid and unique identity, just as if it were a person: the brand identity, in fact.

For example, if your company sells natural and eco-friendly cosmetic products, to differentiate yourself from other companies, your brand will need to be built in such a way as to evoke this concept in those who look at it.