meta description code example

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What does the meta description look like, in the HTML code and on the page?
The meta description is a strip of code that looks like this:


Does it sound like Arabic to you? It's actually another language, the computer language. But don't worry, you'll just have to write in Italian in the box dedicated to the Meta Description of your management system.

You have probably already seen meta descriptions on Google search results pages.

Whenever you enter a search term into Google, you will be presented with a SERP (search engine results page). On this SERP, you will find various results that are related to your search. Below you can see part of a SERP for the search “Shopify'.

shopify search in serp

Here you can see two main features. The first is the blue text you france email list see in the image above, which is known as the 'Title Tag'. The function of the Title Tag is to display the title of the page.

Below you will find the meta description, which has a simple function: to inform visitors and encourage them to click on your link.

Why Meta Descriptions Are Important
As a store owner, you want to do everything in your power to get your products in front of your potential customers. Meta descriptions help you increase your click-through rate from three main sources: search engine results, social media shares, and social bookmarks.

In all three of these sources, a meta description can provide more information about the page and help you grab the reader's attention.

Although search engines have confirmed that they do not directly use meta descriptions in their ranking algorithm, Google uses a page's CTR (Click Through Rate) to evaluate how well your web page fits the search query. Since meta descriptions help increase your page's CTR, they are a great way to increase your Google ranking.