For your business to perform well during the Black Friday sales period, one of the first steps is to customize your online store.
In 2023, e-commerce revenue in Brazil was R$5.23 billion between November 25th and 28th, according to data from Neotrust.
But how do you prepare your online store to get into the Black Friday spirit, highlighting your best promotions and reaching more customers?
Keep reading, because in this article you will discover:
When is Black Friday 2024?
The importance of preparing your online store for Black Friday
14 tips to customize your online store on Black Friday 2024
Do you have a physical store? Don't forget to decorate it for Black Friday!
15 mistakes when customizing your online store for Black Friday
Bonus: Black Friday e-commerce template
The easiest platform to customize your e-commerce
When is Black Friday 2024?
Black Friday 2024 will take place on November 29, the last Friday of the month. Traditional in the United States, the date is usually marked by several promotions and many retailers take advantage of the occasion to create campaigns such as Black Week (which lasts a week) or Black November (which lasts the entire month of November).
The goal is to increase the offer period to improve online sales .
This is one of the strategies for taking advantage of the holiday to create campaigns that attract the public’s attention. So, it’s worth asking yourself: do you know how the expression “Black Friday” came about?
One theory is that this term was used to describe the large volume of purchases that occurred the day after Thanksgiving in the United States. In other words, stores went from being in the “red”, that is, making a loss, to being in the “black”, making a profit, thanks to massive sales.
In Brazil, we do not celebrate Thanksgiving, but the date dedicated to promotions and offers has found a favorable environment in Brazilian territory. Today, it is known as a day of significant discounts, marking the beginning of the end-of-year shopping season .
Don't forget Cyber Monday
Cyber Monday takes place on the Monday after Black Friday. In 2024, the date falls on December 2nd.
Cyber Monday is an online sales event that is related to the increase in demand during the holiday shopping period. When it first began in 2005, the idea behind Cyber Monday was to capitalize on the increase in online shopping as more people began using the internet to do their Christmas shopping .
Cyber Monday quickly gained popularity as e-commerce grew and more consumers sought out deals and discounts online.
Just like Black Friday, the date has spread to other countries and has become a fundamental part of sales strategies for many retailers, offering discounts and special promotions to attract buyers.
The importance of preparing your online store for Black Friday
Whether your store is physical or virtual, opting for a different china phone number data look on special dates is always a good strategy. After all, the look is the first thing that catches the attention of potential customers, especially on Black Friday.
Through personalization, you make it clear to anyone who visits your online store that you are participating in this sales season and offering products at lower prices that they can take advantage of.
Customizing your online store on Black Friday also shows that it follows the most important events on the e-commerce calendar and is always updating itself, which conveys trust.
Not to mention that, by making the most of this strategy, you have the chance to stand out from the competition and earn even more! Want to learn how to do this?
14 tips to customize your online store on Black Friday 2024
From the macro to the small details, here are tips to make your store's look and strategy take off:
1 – Customize the layout of your online store
“Layout” refers to the arrangement of visual elements on a page, including banners, colors, fonts and everything that makes up the website’s look.
The work of customizing the layout is done when you create your online store , according to the branding strategy developed for your brand.
The point here is not to start this work from scratch, but to take advantage of everything you already have and make some adjustments with characteristics that refer to Black Friday.
You can combine the colors used in your brand's palette with the black characteristic of the date, for example, to customize the background, header and footer of your online store.
Another tip is to create a motto for your Black Friday campaign and play around with your logo. All this without leaving aside the visual identity that is already exclusive to the brand.