Connect with customers on social media

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You can also improve your retention rate by announcing new products, deals, and more on social media. This is a great way to generate buzz on your social channels.

There are tons of apps you can use to automate and optimize your social media efforts, and creating a social media marketing plan is pretty easy. (See the Apps section below for more details and links.)

You can also embed your social buttons in your emails.

social buttons in emails

Social media can help improve your customer retention by allowing you to target past buyers. With Facebook and Instagram , for example, you can create custom audiences based on pages customers have visited, such as a thank you page that appears after a purchase.

Create a custom audience

When it comes to customer retention, much of the targeting online laos email list store owners do on Facebook is guesswork, at least initially.

However, these are conscious assumptions, based on locations, age groups, interests or gender.

But when you use social media to reach out to past customers, you eliminate the guesswork.

You know that the people receiving these ads have made purchases on your site, making social targeting a valuable tool in your customer retention strategy.

So give this tactic a try, we are sure you will understand the importance of customer retention if you can generate results.

Leverage email marketing
Every email you send can help your customer retention, even when you send emails that aren’t about them at all.

We've already talked about how important it is to set expectations. Well, every email can be part of this process. The order confirmation, the shipping confirmation, the subsequent thank yous.