Videos are increasingly popular video marketing statistics popularity

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Furthermore, if even internet giants like Google describe videos as “essential”, it is clear that including video marketing in your digital strategy is the right move. According to Google, in fact, videos influence internet users , reminding them of what they need to buy, offering more information and confidence in purchasing, and providing useful reviews on the products they are interested in.


If the video marketing statistics we’ve covered so far haven’t been convincing enough, here’s one that will surprise you: the amount of time people spend watching videos is constantly increasing.

In fact, Italians spend 3 hours and 40 minutes every day watching videos on the web . This data received a significant boost due to the lockdown in early 2020. In fact, while people were locked in their homes, videos offered them a new way to pass the time. 31% of Italians had their first experience of e-sports, 39% attended their first virtual concert, and 23% followed a physical workout online.

And even now that the lockdown is over and we are now singapore email list experiencing a new phase of this pandemic, this trend does not seem to be reversing, on the contrary.

The role of videos in internet traffic
video marketing statistics traffic

Given the growing popularity of video and video marketing, it is no surprise that internet traffic is on the rise.

It is estimated that by 2022, 82% of all global internet traffic will come from video streaming and downloading (Cisco, 2019).

To put things into perspective, 56 exabytes (equivalent to one billion gigabytes) of internet video were consumed each month in 2017. This figure will more than quadruple to 240 exabytes per month by 2022.

And it’s not just uploaded video consumption that’s expected to grow. The same Cisco study shows that live video traffic on the Internet will grow 15-fold between 2017 and 2022, and will account for 17% of the total share of video traffic on the Internet by 2022 – a video marketing statistic to keep in mind, especially if you’re thinking of using Instagram or Facebook live video to promote your dropshipping business !

Video Marketing: A Tool Not to be Underestimated
At this point you have all the information you need about video marketing in 2022. We hope these statistics have shown you how useful this tool can be for your business.