E-commerce is no longer a promise for the future and has become a concrete reality, breaking revenue records year after year. The expectation for 2023 is no different: the segment is expected to generate revenues of around US$171 billion in Brazil alone.
Therefore, knowing the trends in this sector is essential to ensure a generous slice of this pie, both for those who want to enter this market and for those who already have an e-commerce and want to increase sales next year .
Discover the main e-commerce trends for 2023 and get ready to start the year off on the right foot
E-commerce trends for 2023
How to prepare your e-commerce in 2023
Start your e-commerce year off on the right foot
E-commerce trends for 2023
The accelerated growth of e-commerce has surprised even the finland phone number data most optimistic market participants. Just to give you an idea, e-commerce grew 785% when comparing the pre- and post-pandemic period, according to a survey by SmartHint .
The reasons behind these impressive results are related to changes in consumer habits and, mainly, the need for companies and consumers to adapt to the digital environment.
For these and other reasons, we cannot close our eyes to the trends in this segment. Paying attention to what promises to be successful can be the difference between having a successful business or being swallowed up by the competition.
To help you prepare, we’ve listed some of the main e-commerce trends for next year:
1. M-Commerce
If computers were previously the main means through which people made purchases, today e-commerce is migrating to mobile phones. And everything promises that, in 2023, m-commerce will be even more present in consumers' purchasing journey .
In other words, m-commerce is all electronic commerce done through mobile devices , such as cell phones and tablets.
A survey conducted by Mobile Time confirms this feeling: 80% of Brazilians have made at least one purchase via mobile phone in the last 30 days. And this number is only set to grow!
So, if you want to make 2023 the best year for your e-commerce, it’s important to keep an eye on this trend. Choose a platform that offers good mobile navigation for your store and make sure all pages are responsive to different screen sizes.
You can also consider creating an app for your e-commerce, but this is a step that should be taken with caution. After all, Brazil is the country that uninstalls the most apps in the world.
Button to create an account on Yampi and have an online store that adapts to any screen.
2. Shorter delivery times
If smartphones bring more convenience when it comes to shopping, it is a fact that they are also one of the reasons for consumers' immediacy .
Increasingly impatient, customers no longer want to wait weeks to receive a product. Therefore, increasingly shorter delivery times will be an important competitive advantage for your e-commerce business to grow in 2023.
It's worth investing in delivery methods that can be integrated into your online store to speed up the process, in addition to configuring your own shipping rules with spreadsheets that work as a backup in case a server goes down.
In other words: when creating your e-commerce, count on a good platform that offers integrations with the best logistics partners on the market and organize yourself so that the purchasing process is not interrupted.