HackTown 2024 Insights: The Power of Content Curation

[shukla7789]

Beatriz Guarezi is a content creator, TedX Speaker, branding specialist and owner of a newsletter with more than 35 thousand subscribers (Bits to Brands) .

Beatriz Guarezi at Hacktown

At this HackTown, she packed the room with a very interesting talk called “Creators Need to Be Curators”.

Bia presents curation as a form of creation, which uses existing things to create something that is greater than the sum of its component parts. She argues that true curation is not a mere collage, but the conception of a new narrative, from a personal and original perspective, opinion or filters.

Curation at Hacktown 2024

It is a skill with many human characteristics, and is especially cameroon whatsapp number database today, given the revolution caused by automated content selection driven by AI and data. As an example, she shares the way Tik Tok selects and presents content to the user, with incredible speed, precision and attractiveness.

Information about TikTok and its algorithm
(Factors that the Tik Tok algorithm considers when offering content)

The automated and personal selection of content made by the platform is, in a way, an automatic curation. However, its sole intention is to “increase screen time” and not necessarily to educate you or make you broaden your perspectives.

Curation at Hacktown 2024

Today, there are newsletters with millions of subscribers, such as Daily Skim, The Hustle and Morning Brew (which was acquired for $75 million). And there are also examples of curation-based business models that go beyond newsletters.

In 2016, actress Reese Witherspoon began a public curation of books that feature women at the center of the story. Five years later, Reese's Book Club received a $500 million investment at a $900 million valuation.

Curation at Hacktown 2024



Beatriz comments that in the generation of excess information, curation is a question of survival, and also a form of expression in itself.

Curation at Hacktown 2024




Content fulfills many functions in our lives, from entertainment to connecting with our peers, friends, family and colleagues. From grandma's WhatsApp group to the meme of the soccer team or BBB, to references and professional studies. And everything has its place.

However, Bia argues that it is time to think about information consumption as food consumption. In the same way that a balanced diet helps to keep the body healthy, a balanced diet in the type of content consumed can actively contribute to mental health.

Curation at Hacktown 2024



The example of TEDX Blumenau
In another part of the talk, Bia gives an example of how she and her partners organize the curation of TEDx Blumenau, with 4 macro-stages:



Umbrella Theme
Everything starts from a broad theme, which can be as broad as “democracy” or “sustainability”. This is the objective of what we want to discuss, the central planet around which the lectures orbit.



Theme developments
Once the topic has been decided, different perspectives, contradictions, scope (local, regional, global) and the depth of the topic are addressed and discussed. It is a highly interactive process with several dimensions.



People and content
With this map of ideas, the team begins to understand who the experts are. Understand who has experience with the topic and has ownership, a unique perspective or incredible experience on it. Understand what the controversies, contradictions and possible debates are. This way, a list of potential speakers is created.