This means that regardless of your target audience

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WhatsApp has over 2 billion users in over 180 countries, making it the most popular messaging app in Latin America. According to a Statista study, 96% of the Brazilian population uses WhatsApp. WhatsApp is almost certainly one of their favorite communication channels, and it may already be one of the best channels for establishing a commercial dialogue with them .

For a culture in which the customer must be at the center of any and all communication, marketing, advertising or publicity actions, starting the dialogue through the customer's favorite channel, or simply having it as an option for a transfer, is already a step in the right direction to engage much more.

That said, it's important to remember that engagement goes beyond simply email list communicating; it represents a much closer connection between consumers and brands, and it doesn't come without personalization efforts.

Twilio's 2024 Customer Engagement Report found that 82% of customer-brand interactions are digital, and that 36% of people spend more with companies that personalize their communications. Personalization fosters engagement, which ultimately generates financial returns.

With this line of thought established, it's time to consider how to achieve financial returns, in this case using WhatsApp as a tool for personalized and engaging communication.

Recently, Twilio released an e-book titled " The Power of WhatsApp to Engage Customers: A Practical Guide ." It provides a wealth of relevant information on this topic , as well as powerful insights.

With that in mind, I want to provide a general overview of what's discussed in the material, to get you excited to check it out in full and start embracing WhatsApp in your journey to improving relationships with your customers.

So, let's reflect on WhatsApp's role in the customer journey and share six hot tips on how to get started on your customer engagement journey with WhatsApp.

What functions does WhatsApp target?

WhatsApp can be a tool used to send promotional messages, such as loyalty programs, engagement campaigns, customer acquisition, lead qualification, after-sales and loyalty, self-service via chatbot, among other possibilities.