SOME SUCCESSFUL CAMPAIGNS ON BLUE MONDAY

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One of the first campaigns was that of the tour operator Sky Travel, which presented a formula demonstrating that the third Monday in January was the worst day of the year. Since then, they have run many successful and highly original marketing campaigns that have allowed them to achieve their goals.

“Stop Blue Monday” was recognized by the British tourism marketing organization “The Travel Marketing Awards,” among other well-known awards.

Currently, most well-known online retailers, such as Amazon, eBay, Aliexpress, etc., are creating digital marketing campaigns for Blue Monday, offering huge discounts on products, especially electronics and fashion.


MARKETING PLAN FOR SAD MONDAY
This day has gained significant presence in c level executive list consumers' plans, alongside other days with major marketing strategies such as Black Friday and Cyber ​​Monday.

One of the keys to this day is to "play" with people's feelings and experiences in your campaigns. Many of the people who see the advertising campaigns are likely going through a sad situation, especially with what we're experiencing with COVID. This day plays on people's emotions in response to emotional stimuli.

Many of us want to drown our sorrows with some shopping or try to cheer others up with gifts.