This blogging skill is a non-negotiable, because

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This blogging skill is a non-negotiable, because without the capacity to really connect meaningfully with your audience (or future readers), you’ll struggle to ever build a real business around your blog.

Blogging Skills #12: Researching
Researching Blogging Skills (as a Way to Better Serve Your Audience)
Write what you know. You’ve probably heard this phrase before, right? I’ll be the afghanistan telemarketing data to agree that successful bloggers pull from their experiences to deliver impactful content. Still, I can’t stress enough how important great research is for bloggers to create more well-rounded, accessible, and genuinely comprehensive content.

Even if you’re an expert in your field, you won’t grow as a blogger without continuing to learn. Deep research is an effective way to understand a topic far more profound than just the surface level—and share solutions that give your reader much greater value. If researching isn’t one of the blogging skills you’ve mastered yet, here are a few tips to get you started:

1. Check Your Facts
One thing about the Internet is that not everything you read is necessarily true. Sometimes, an insight from an article you just read may have been true at one point in time… but isn’t anymore. That’s why I practice checking, double-checking, and triple-checking any key facts or statistics (like my blogging statistics) I share.

On the Internet, people share shocking facts to get more clicks on their articles. Some quickly consider these ideas truth, even if they aren’t accurate.

For example, Insider recently published an article, 10 “Facts” Everyone Believes But Aren’t Really True, which includes some pretty commonly repeated “facts” that aren’t in fact true…

Example of a Fake Fact (Screenshot) to Uncover During Blog Researching
The article discusses how most people believe things like cracking your knuckles will lead to arthritis or that if you swallow gum, it’ll stay in your body for seven years. These things aren’t true, but people believe them anyway, often because they’re told about them by friends or family who repeat the false information from others they’ve known.

While correcting every fact (things often change quickly) is impossible, digging deeper into your research is worth the extra effort. If you’re sharing statistics from 2003, it may be time for an update.