WhatsApp mass messages or newsletters are undoubtedly a great marketing tool that can help you increase your sales quickly. When you want to promote a new service or inform your contacts about a new feature. You can send mass messages on WhatsApp . But to do this, you need to consider some important points.
One of the big drawbacks for businesses that try to do this type of campaign on WhatsApp is that their numbers end up being suspended or blocked on the messaging app. This is because one of WhatsApp's main rules is not to spam contacts. Therefore, the only way to do a newsletter on WhatsApp is through the WhatsApp Business API .
The application offers two ways for businesses to send how to use the rcs database for direct marketing mass messages or newsletters, the first is the normal way, these are the WhatsApp Business broadcast lists. You should know that they have a low contact limit and you cannot send messages to numbers that you have not registered. The second way is through the WhatsApp Business API and this way there are no limits or restrictions.
Below we explain how to correctly send newsletters via WhatsApp and which are the best WhatsApp Business API platforms to do so.
What are WhatsApp Newsletters?
A newsletter or WhatsApp message is nothing more than a WhatsApp campaign where the same message is sent to a large list of contacts. Previously, this type of message was widely used in emails and is still used to a lesser extent. However, the situation has changed and this type of campaign has become very relevant in mass messaging applications. In fact, through these applications, users communicate directly and in real time with companies, which facilitates and accelerates transactions and sales.
It should be kept in mind that WhatsApp newsletters are not the same as broadcast messages or group messages. In groups, messages are seen by all members of the group and they can communicate with each other. In a newsletter, there can only be communication between the sender and the recipient of the message.
A very important point is that newsletters in WhatsApp are sent with the WhatsApp Business API, so you need to have an API provider like Callbell to do this.