scope and implement, whether it's go to market, whether it's financial operations and capital strategy, whether it's marcom, messaging, positioning, crisis comms, right, analysts. Whether it's, you know, product strategy, sequential ordering of your roadmap and sprints, like all these different things. Like when you're in a big company like that, there's a lot of expertise and experience to then take and then bring to a startup scale.
NICK: Yeah. Well, they're definitely doing a few things right. And one of the biggest companies in the world.

KYLE: One of the biggest companies in the world, and, you know, they're recently starting to turn a corner on cloud adoption and, you know, they bought net suite and they've made a lot of great acquisitions like Dine. And I think that's been a real catalyst and it's showing in their stock and the rest.
NICK: Yeah, yeah. That's great, great experience. And then right after that, you founded York IE. And as part of York IE, you work with a lot of startups and early stage companies. And, you know, if you could talk a little bit about the company and then also how some of the challenges that you see in some of these companies scaling growth. And a follow-up would be, how are these companies overcoming these sort of common challenges?