Create great contact forms that are optimized to convert

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The procedure is simple in theory, but it is not always automatic. That said, the visitor may stop at the first or even the second step. Worse, he may even come to the Landing Page without filling out the contact form. In this case, it would be a waste of time. It must be said that several elements can lead a visitor to continue their journey on your site or not. This includes, for example, the design of your call to action and your landing pages. You will therefore have every interest in taking care of them if you wish to optimize your conversion funnel and generate leads.


Contact forms are the lead generation documents. They should therefore general manager email lists not be neglected. Here again, the visitor's purchasing journey must be taken into account when creating your lead generation forms. For example, an Internet user who is in the Awareness phase will be less engaged than another in the Consideration or Decision phase. To do this, the information to be provided on each of these forms must be very distinct. Moreover, the information that the Internet user is ready to provide on your page will depend on their level of engagement.

The other tip is to multiply your conversion points. Far from doing invasive advertising, it would be to your advantage to be really present with the visitor throughout their online searches. In short, they should find it easy to get in touch with you, regardless of the page they are on. At this level, using a chat robot would not be too much. The conversational robot will be able to chat with your target customers thanks to the artificial intelligence integrated into it.