In order to develop commercial proposals that are truly relevant to the different target segments,

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The contemporary offering model includes much more than the offer of a single product or service. It includes the extra value that a company adds to its products by focusing on levers such as convenience, quality and support. Customers can prioritize these elements differently and it is therefore important to offer a wide range of features and benefits to attract the greatest number of them. Today, companies - and not only Telcos - must select and implement elements in line with the needs and desires of the target market ghana whatsapp resource to structure their offering. Only in this way can they generate interest, increase sales and promote brand loyalty. For this reason, when developing an offering it is essential to identify which features and functions are most important for the demand to be satisfied. In other words: knowing what customers appreciate and what they need can help develop truly useful products and services .

Telco companies must develop a deep and “granular” knowledge of their audiences . They must first consider incorporating different types of data, coming from multiple sources: from customer surveys, to the overview of comments and interactions, from focus groups to market trends. The starting point of this process of knowledge base growth is the information contained and organized in CRMs .

The functioning of services that aim to directly increase the quality of the customer experience – first and foremost customer care – are strongly influenced by this new data management approach: from onboarding to billing processes , having access to a complete and accurate view of the preferences, usage habits and needs of each user allows for the creation of targeted and effective loyalty initiatives.