2. Support for digital customer care processes

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Some policyholders may be looking for savings; others may be looking for a convenient subscription method; others need a reliable claims service. Some are looking for comprehensive coverage; others simply want advice on how to protect their property. Insurance products and services must be able to accommodate all of these needs and reflect changing consumer behavior.

It is up to the insurer to demonstrate that they know and can take care of each hong kong whatsapp resource new user. If conversion is the first step, adopting a relevant, timely and omnichannel communication system is the next step, essential to encourage the deepening of the insured-agency relationship. Orchestrating a personalized experience that leads to further opportunities means learning to use a mix of touchpoints and channels (email, telephone, online and offline) to return a consistent and engaging customer experience, to the "right" insured, at exactly the right time.

Insurers need to have the data, technology and tools to provide timely solutions, especially during the onboarding phase. A digital approach not only provides personalized products and services, but paves the way for customer loyalty.

3. Gather more accurate information and eliminate any friction
Thanks to digital onboarding, which is a typical data-driven insurance process , it is possible to collect all the information needed to provide adequate coverage (contact information, dates of birth, policy start dates, etc.).