Pain Point Segmentation Examples: SaaS Industry

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For example, let’s say you’re a career coach targeting recent graduates and you’re trying to book Q2 calendar slots. In this case, you might try segmenting recent graduates based on their engagement experience, top objections, and specific needs.

Or, if you offer financing solutions to established e-commerce businesses and want to promote your cash advance product, you might test segmenting by funnel stage, customer type, and number of employees.


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Source: Marketingprofs

In any case, to get the best results from peru whatsapp customer segmentation, it is always necessary to carry out tests before launching segmented marketing campaigns.

While this list is by no means exhaustive, here are nine customer segmentation options you can test with industry examples for each category:

#1. Pain Points

A subgroup that is struggling to find an operating system with in-app messaging features

A subgroup tired of planning their projects on spreadsheets

A subgroup that feels burdened by manual and repetitive tasks.