The release of iOS 14.5 and the privacy changes introduced by Apple in 2021 have transformed the app marketing industry, dramatically changing the way advertisers target and measure users on iOS. Despite great advancements, marketers and advertisers are still adapting to the ever-changing mobile advertising ecosystem while re-evaluating the user acquisition concepts they have long relied on to drive success in app marketing. The industry will continue to increasingly protect user privacy by giving users more control over their data, which we wholeheartedly agree with. Therefore, it is imperative to make the necessary optimizations to obtain permission and create a solid conversion value strategy. This way, you will have the most authoritative data at the user level and can make side-by- jordan number data side comparisons to inform decision making for your aggregated data.
developers, and advertisers with a guide to insights and best practices for success on iOS 14.5 and beyond, as well as the ever-evolving world of mobile user privacy. Titled Simplify Success on iOS 14.5 and Beyond with Adjust and TikTok , this guide provides a detailed overview of everything related to iOS 14.5 and beyond, including comparisons of authorization rates by vertical and country, as well as information on SKAdNetwork, building conversion value schemas that work, and optimizing for predictive analytics, helping you continue to grow your app marketing on iOS .
These are some highlights of the manual
A deep dive into data related to opt-in rates across different verticals and markets, as well as an overview of the shift in ad spend from iOS to Android since the release of iOS 14.5 in April 2021.
TikTok practices and best practices for account setup, ad groups, event optimization, and campaign targeting.
An explanation of SKAdNetwork , how it works, and how marketers and advertisers can get the most out of it despite its limitations.
A framework for creating a robust authorization strategy to increase authorization rates and improve overall UX.
An explanation of the next generation of custom conversion value schema and predictive analytics solutions that help you continue your growth on iOS.
Download the Simplify Success on iOS 14.5 and Later with Adjust and TikTok guide today to learn more!