Strategies to Improve Your Website Position with Voice Search SEO

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The phrase "dog food" might be a direct keyword, but it won't get you the results you want. It's too vague and will get you lost among other brands using the same keywords.

In this case, then, there is a strong need to gain a competitive advantage. Fortunately, this is where using long-tail keywords comes in. It helps you narrow down your keywords to make them very specific to you.

Long-tail keywords are the exact sweden whatsapp opposite of “head terms.” Head terms are short keywords that attract a larger audience early in the search process. However, they only retain a small percentage of them toward the point of purchase.

Long-tail keywords are typically narrower and more specific. They may attract less traffic than head terms, but have a more significant ROI. These keywords target your target audience and the people who need what you offer.

#2. Be mobile-friendly
Research has shown that 4.32 billion out of 4.66 billion internet users are also mobile phone users. Therefore, your website needs to be as mobile-friendly as possible. Mobile devices are the primary platform for voice searches.

Users often perform voice searches on their smartphones or other mobile devices while on the go.