Why Lead Generation is the Foundation of Sales Success

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He cites Associated Press and the Los Angeles Times. Bruno Patino does not share the same opinion: “ But what we must remember is that for years. the information sector has set itself the goal of reducing the barriers to entry for players. the reality is that if we want to use AI as a journalistic tool. we have to be able to pay for it. and not all media will be able to afford it ”. For him. this use will “ create a very strong asymmetry between the media and create an even greater rupture between the contents ”.


At Arte. the team has not yet published guidelines on the use albania telegram of AI. At Politico. the approach to the subject has been positive. under the impetus of shareholder Axel Springer. “You have to be proactive. otherwise you'll be knocked over by the wave. Politico was built on an entrepreneurial side with a desire to be innovative and disruptive in the approach to political journalism .” Marion Solletty puts into context. A cross-functional group .“not just editorial”. of people is thus responsible for identifying and exploring the opportunities offered by AI .


This reflection is structured around three points: the identification of interesting use cases. or “a pragmatic approach”. a great deal of attention paid to awareness and internal training. the formalization and drafting of guidelines. with attention paid to intellectual property. For the time being. the guidelines are not finalized. Individuals are testing the tool on an individual scale. “ We do not publish anything that is 100% generated or edited by AI. The human factor is always present” . warns Marion Solletty.