Use Case Studies to Attract Leads

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Olympic Games but above all highlighting the major challenge of navigating the tumultuous waters of information in 2024. By Alexandra Klinnik from the France Télévisions Information MediaLab The 17th edition of the International Journalism and Information Conference. which took place from March 25 to 30 in Tours. was the scene of lively discussions around the major challenges facing journalists.


Topics as diverse as the use of AI by editorial staff. the leading role of communication argentina telegram in the media coverage of sport in the run-up to the Olympic Games. the expectations of the French public in terms of information. Not to mention the place of women in sports journalism. too often neglected. Summary of the main points. Journalism and AI: what do we actually do? How to take advantage of the potential of AI without being devoured? The question has sparked many debates.


" There will soon be no more content without AI ." bluntly prophesied Sébastien Soriano. member of the steering committee of the États généraux de l'information. What attitude should we adopt in the face of this major and still poorly defined issue? Florent Rimbert. head of digital development at the Alliance de la .

Presse d'Information Générale .APIG.. advises maintaining " a critical eye" without falling into " automatic rejection". First. concrete practices In an effort to demystify the arrival of AI in the French media. the event first focused on the exchange of concrete practices and the precautions to take.