The self-publishing platform is home to a “dozen” writer-journalists who are now earning “six figures or more” on Substack in the United Kingdom, reports PressGazette . Today, according to the platform, there are more than two million paid subscriptions and more than 35 million active subscriptions in total. “ The numbers are still growing. It’s not the same meteoric growth we saw during the pandemic, but I’m proud of how we’re continuing to grow, despite the chaos of the times and Elon Musk’s attempts to harm us ,” assured Hamish McKenzie , Substack’s co-founder.
4 Television dethroned by increasingly expensive streaming? Linear TV is now australia telegram estimated to account for less than 50% of consumption. According to the latest Nielsen study from July 2023 , Americans are spending more time watching streaming platforms than watching cable channels . In the UK, even older audiences are abandoning the small screen. According to the latest Ofcom report , for the first time in the UK, a significant decline in broadcast TV viewing is being felt among people over 64.
They watched 8% less broadcast TV in 2022 than in 2021. Older viewers are increasingly using streaming services , with Disney+ adoption among those over 64 rising from 7% in 2022 to 12% in 2023. According to Nielsen, the share of streaming service usage has reached a record high of 38.7% of total television consumption in the United States. Netflix, pulling the locomotive with YouTube.
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