We recommend using MA tools to manage MQLs

[robiulhasan]

As mentioned above, if you rely only on SQL, the scale of sales is expected to taper off in the future, so if you think about the long term, it is clear that you need to respond properly to and nurture the MQLs created by marketing activities.

To achieve this, it is important for departments to coordinate information such as "how phone library apparent are the needs of the desired prospective customers?" and "how many MQLs can we handle?". By considering

the scope of what each department can handle, and then examining the standards for MQLs and continuing to improve them while operating, you will eventually be able to generate high-quality MQLs. This will also allow the marketing department to feel that they are contributing to the growth of the business.



If the marketing department manages MQLs, it is efficient to introduce an MA tool.

MA tools automatically collect and manage the lead's website browsing history and actions such as opening and clicking emails. By accurately understanding the lead's situation based on this information, it is possible to accurately extract MQLs that meet "certain criteria" determined through collaboration between departments at the right time. Furthermore

, by sharing information on past actions, the level of interest in each MQL can be inferred, allowing inside sales and sales to take an effective approach, which will lead to an increase in the success rate.