In a highly competitive environment, branding becomes the DNA of a brand, providing businesses with unique characteristics and personalities, managing to distance themselves from the competition through values, ideas and characteristic phrases.
It is useful for generating customer loyalty and retention.
A good branding strategy not only helps with positioning, but also makes potential customers identify with the brand, become loyal consumers and become conscious or unconscious ambassadors of a particular business.
Helps build connections with your audience
Some elements such as slogans , language and communication are useful to create identification with a target audience and create a personality with which our clients empathize, considering bosnia and herzegovina phone data that when we buy, we do so not only to satisfy a need, but to support an idea or to be part of a specific group.
It gives value to the business
Every action used to build a brand contributes to the value it can have in the market.
That is, if you want to buy the Walmart brand today to use in your grocery business, you will have to pay more than 111 million dollars. Being such a globally recognized brand, branding counts as a very important asset for the valuation of this company.
Read more: What is brand positioning and its importance in branding?
Types of branding
If you are thinking about launching a branding strategy for your company, you will need to know in advance the different types of branding that exist in order to recognize which one best suits your business. Get to know them!
Corporate branding
Personal branding
Employer branding
Co-branding
Corporate branding
Corporate branding is the set of elements that make up a company's identity. Its purpose is to influence consumer behavior or the way in which others perceive it.
An excellent example of corporate branding is LEGO. This company has worked hard to build a brand strategy that, today, you can recognize at a glance: its logo, colors, typography, and even by looking at a Lego piece.