Privacy is high on the agendas of technology companies, legislators and of course marketers too. But what about consumers? How do they go about protecting their own privacy on the social media network ?
According to a recent study conducted in the United States by YouGov and The Drum , 55% of consumers admit that they do not feel very comfortable sharing their personal data in exchange for a better Internet experience.
personal information will be used by the websites they visit. 37% admit that the use of their personal data causes them a lot of anxiety. And 45% declare some concern in this regard.
Young people between 18 and 29 years old are the ones who manage cookies on the Internet in the most lax way.
However, 50% of consumers accept all cookies when accessing a website . This percentage rises to 62% in the case of young people between 18 and 29 years old, who are the most willing to accept cookies . The most reluctant to do so are those over 65 years old. 64% say they do not accept all cookies. And 51% choose the additional options that websites make available to them luxembourg number data when accepting or rejecting cookies.
When they do or do not agree to cookies, few consumers are 100% sure what they are actually agreeing to . Only 13% rate their knowledge of cookies as very good. Half rate it as good, and 34% believe their knowledge in this regard is neither good nor bad.
The good news for marketers is that 44% of consumers are more or less comfortable sharing their personal information with brands in exchange for discounts or special offers.
Google had initially set itself the goal of doing away with third-party cookies in 20