They will be based on data and experience to support customer acquisition and fan engagement. In this way, Adobe and Real Madrid will bring the Santiago Bernabéu stadium to a global audience digitally, through online experiences, products and services. With this step, the excitement of the stadium is being transferred, in a way, to the homes of the fans.
There will also be immersive experiences across platforms, channels and devices. For example, egypt number data stadium billboards currently change depending on the country a fan is in. In the future, this can be further personalised to where a person is, such as on public transport or in a bar.
Ultimately, this partnership between Adobe and Real Madrid aims to accelerate the growth of the club's business and its consumers in omnichannel commerce. This, in turn, will increase value for the brand's sponsors and partners by opening up new revenue streams.
“Our fans’ experience comes first, so it was an easy choice to work with Adobe, who are the leaders in customer experience,” said Michael Sutherland , CTO of Real Madrid CF.
“The next generation of global fans are creators at heart, and Adobe’s DNA and end-to-end capabilities enable us to realize our vision of a global community that will engage with our expanded digital commerce ecosystem. Adobe helps us balance data and privacy in a way that allows us to better understand our fans through earned trust, and by offering them the products and services they want,” he continues.
“Using Adobe Experience Cloud, Real Madrid will be able to share personalized content for fans in real time and at scale , accelerating its mission to become a global entertainment brand,” said Paul Robson , international president of Adobe.