create 5 times the revenue of physical e-commerce with 3 simple tricks!

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ICP2_OMO-acquisition_social"Consumers who purchase both online and offline contribute five times more to plain-me per capita than consumers who only purchase from a single channel." This is from the product announcement of Crescendo Labs by Peko, Assistant Marketing Manager The data excerpted from the video will be shared in full. Of course, most consumers will not naturally purchase online or offline. This is the result of the marketing team's three-step OMO layout.

Follow plain-me and use 3 tricks to get the best of both worlds by "online and offline cross-channel consumers"
Next, we will explain in detail how plain-me uses 3 methods to capture these "online and offline cross-channel consumers" whose customer value is 5 times greater. A loyal customer who obviously consumes both iraq whatsapp phone number online and offline, but only allows him to shop conveniently offline is equivalent to giving up the opportunity to eat two fish. Plain-me is particularly worth learning from the brand. It uses a very light and smart design to collect the membership information of many store passers-by and smoothly convert them into online shoppers.

The first step: collect consumers’ cross-channel footprint information
First of all, we need to have records of consumers’ online and offline behaviors so that we can know who is purchasing online and offline.

Most brands only have online profiles of consumers. Some brands have tried to record the footprints of consumers in their stores, but they have struggled to integrate the online and offline records of the same customer. plain-me found that LINE official accounts can actually achieve OMO of customer footprints in a very easy and effective way.

plain-me uses the " direct link " function in the MAAC marketing platform to thoroughly track all LINE official account friends from offline stores. No matter which store in Taiwan customers scan the QR code to join plain-me's official LINE account, their footprints will be automatically recorded by the MAAC backend of Crescendo Labs. In other words, as long as the official LINE account operated by the brand is paired with MAAC, it can be transformed into a very convenient OMO tool.