Cross-channel data integration early 2024

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LINE system integration/LINE platform integration
The above MAAC, CAAC, PNP, and SMS API solutions are more suitable for medium and large enterprises rather than small brands. These plans are usually charged on a subscription basis, and the monthly fee depends on the number of purchased functions, ranging from tens of thousands to more than 100,000 yuan. However, the revenue generated by such large-scale digital tools can range from millions to tens of millions of yuan.

For medium and large enterprises, they may not only use LINE official accounts for marketing operations, but may also have different CRM, CDP and other member information management systems. A complete marketing plan does not rely on just one set of tools, but requires a complete connection of different systems to effectively use data and different japan whatsapp phone number consumer communication channels.


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8. Creative partners: Should LINE’s official account be operated on behalf of others or be self-operated?
78. LINE official account creative partner
Based on various considerations, brands do not necessarily want to have in-house manpower to operate LINE official accounts themselves, but want to find experienced manufacturers to operate them on their behalf. These companies are officially called "creative partners" by LINE. According to LINE’s official creative partners, these companies are familiar with the business strategy and planning of LINE’s official account, including short-wave activities or long-term operations, as well as the use of creative integration of people, space, platform, data, experience and other fancy applications.