Knowing how to choose the right type of market research for your organization is a fundamental step in moving forward. Below, we explain what each type of research is about:
Qualitative research
It is aimed at discovering the sociocultural characteristics of the consumer, their needs , desires and behaviors.
Among the instruments that you can apply to carry out this study, the following stand out: in-depth interviews, surveys and advertising tests.
Quantitative research
This research will provide you with concrete colombia phone data data and statistics. That is, through this technique you will know how many people are interested in the product, how many buy it, etc.
In short, it consists of a series of systematic and standardized methods.
Field research
With this study, you will be able to analyze the competition and know how it operates in the current market, what strategies it implements and what are the average pricing strategies it manages.
Continuous research
This analysis is carried out in a specific period of time and in the same place of residence of the sample.
Its main objective is to determine what changes have occurred in that range and take them into account for future campaigns.
Applied research
It is an effective alternative to identify errors and problems in your marketing or advertising strategies.
Experimental research
This study involves a group of volunteers who undergo certain tests and experiences to evaluate their reactions to a given situation.