Forbes reported. The partnership

[muniyaakter]

Celebrities’ variety of owned channels and earned media mentions give them more opportunities to mention your product organically than a typical influencer. They price accordingly, though — often demanding equity as well as payment (and free products). For instance, in 2019, when Snoop Dogg partnered with buy-now-pay-later service Klarna, he also became a minority shareholder in the company and got an opportunity to “give them advice on how the brand hits with culture,”


was a success. Klarna’s merchant sign ups grew 140% YoY after the campaign, kuwait number screening and 16 million new customers started using the service. Promoting a nicher product with a star like Snoop Dogg might not be so effective though: beliefs, interests, and demographics vary widely across celebrity audiences. Niche influencers. Pro: Devoted followings Con: Narrow reach If traditional celebrities have wide appeal and lots of exposure, niche influencers have the opposite. Their audiences are interested in very specific types of content — and they’re very engaged. Take, for instance, people who are interested in costumes and costume design. In the costume realm, you could follow regency costume influencers like @pinsent_tailoring (350,000+ followers) for historical costumes.