The future trend of MarTech continues to be bullish! Are you keeping up?

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Zingala found that traditional text messages were not cost-effective and lacked interaction, so they turned to LINE, which is most commonly used by the target customer group, as the main communication channel. We hope to be able to carry out personalized communication and remarketing opportunities on LINE with the advantages of message fees being less than a quarter of text messages and not subject to algorithm restrictions.

To this end, Crescendo Labs has introduced the MAAC marketing platform for Zingala Silver Point Zero Card, and provided a number of innovative marketing solutions to provide a highly interactive and situational experience through the LINE official account. For example, they used the LINE channel to transform online membership, enhance digital stickiness, and designed multiple waves of activities to enhance member participation and interaction. For example, the "Stuck Fan Survival kuwait whatsapp phone number Mission" and "Birthday Party" activities used gamified experiences to promote member re-consumption and brand loyalty, and ultimately achieved a high interaction rate of over 70% of message opening rates and a click-through rate of 87%, successfully converting every member into Every marketing budget is spent wisely.

For detailed case sharing, please refer to: zingala Silver Point Zero Card | Make good use of the "sense of anticipation" to stick to members and turn LINE chat into an immersive game

As technology continues to evolve, many MarTech experts anticipate more innovations and breakthroughs in the future. In particular, the recent most popular artificial intelligence (AI) and machine learning (ML) technologies will allow MarTech to develop more AI marketing functions, and consumer data analysis will become more intelligent and accurate. Coupled with the continued development of big data analysis technology, companies will be able to gain a deeper understanding of consumer behavior and develop more targeted and personalized marketing strategies.

We believe that both now and in the future, MarTech will continue to flourish and provide enterprises with more comprehensive and innovative marketing solutions. If you want to keep up with this craze, you are welcome to contact Crescendo Labs, and professional consultants will help you introduce an automated marketing platform. .