3 Signs Reflecting "Buying Too Much" and "Not Buying Right"
Although there are many affordable and advanced MarTech tools on the market, it does not mean that “the more tools, the better”. Here are 3 signs your company may need to revisit the MarTech Stack:
Problem 1: Purchasing decisions are based on "partial functions" rather than "overall strategy"
Every marketing tool has powerful features it’s designed to address, and the advent of these tools is always exciting. MarTech expert Darrell Alfonso calls this phenomenon "novelty syndrome" among mexico whatsapp phone number marketers. He also pointed out that this symptom of being unable to withstand the temptation of new technological tools is very common but also brings risks.
The key is that most marketing tools will be more or less "helpful" to our marketing tasks because they have their own specific marketing problems to solve. However, it should be noted that "helpful" does not mean "worth buying".
In practice, among the many marketing goals, we can only focus on a few of the most important goals first and lay a good foundation for marketing step by step. We should also formulate the core marketing strategy first, and then conduct research on tools/functions that can help achieve the core goals. Purchasing a new tool should not be just because the new function is "easy to use and interesting" in a local area, but should be able to answer the question of how this tool helps achieve the overall core marketing goal.
*In addition to product-level considerations, there are also other non-product considerations. Welcome to further read: [Crescendo Talking about Technology] How to choose MarTech? Apart from the product itself, there are 4 important factors that are easily overlooked!