How to Focus All Employees on Achieving Business Goals

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How to convey to an employee the value of the company's ambitious goals so that the average employee works for them, and not just for his salary? Vladimir Plotnikov, Marketing Director at Kaiten, an IT company that shows multiple growth in employees and revenue from year to year, tells us.

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Steve Jobs often set seemingly impossible goals for his team. But his charisma and charm had a mesmerizing effect on his colleagues, the employees lost their sense of scale and focused on the ambitious goal. Later, this effect was called the "reality distortion field", and Jobs was called a manipulator. But despite this, his employees achieved their goals.

How to turn the far-from-real “We want to bring our south korea whatsapp phone number product to the global market” into a clear and specific list of goals and stages on the way to them? Let's look at the example of the OKR system.

OKR (Objective and Key Results) is a goal-setting system consisting of two components: ambitious goals and key results that must be achieved on the way to the goals.

The system is designed for multi-level planning, starting from the entire organization and ending with each individual employee. OKRs are made for a short period of time - approximately up to a year.

When building an OKR system, the company's leader and stakeholders define business goals that cascade down through the levels — departments, teams, and individuals — so that each key result at the "lower" level serves to achieve the goal "higher."



OKR in the company
Everything about team management is on the educational platform for entrepreneurs “Kurs” .


Let's take a closer look at the components of the OKR system.

Objectives are goals that benefit the entire team, are large-scale and meaningful to each participant. They have specific criteria:

Laconicism . The goal is clearly formulated and understood by all employees;
Ambition : All team members must be sufficiently “passionate” about this goal;
Abstractness . The goal should not contain specific income figures;
Conviction : The entire team must believe in the goal;
Finiteness . The goal must have deadlines.

Key results are the specific steps the team needs to take to achieve each goal. It’s important to remember that key results are not tasks. They are the peaks that need to be conquered on the way to the goal.