What does that mean in a nutshell?

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The native user engagement metric shows us without a shadow of a doubt that user experience is central to Google. It is easy to deduce that this parameter will acquire more and more value also in determining organic positioning. All clear? Well. Now that you know why we absolutely cannot ignore user experience, let's see how to work to optimize it. Read also: SEO writing has devastated the web, it's time to put an end to it and here I'll explain why How to improve the user experience of a website By now you should have a broad understanding of how Google measures user experience.


All the actions you take when you visit denmark phone data a site (scroll, click, stay, bounce, open links, videos etc) are interaction signals. By putting together all the signals from all the visitors to a page, Google is able to evaluate how useful, interesting and effective content is. So, how do you create pages that ensure a killer UX? Well, the tactic that works is one and only one: focusing on the real communicative value of the contents.


So, for starters, stop writing for Google. Really… Mo Enough! Not because I told you, but for the same reason you don't talk to your blender, your refrigerator, or your dishwasher: it's crazy. You don't have to churn out content built to please a machine! What you write must please the human beings who read you. Okay, you might think, but I'll explain it to you right away.