Cross selling is the technique of offering other products related to the item the consumer wants to buy . Up selling, on the other hand, consists of offering a discount to the buyer to exchange the chosen item for a better one . Both strategies aim to increase the average ticket of an e-commerce.
There are several sales techniques on the market to get the user to reach an online store. Today we are going to talk about two of them that can be applied when the consumer is already browsing your e-commerce and ready to complete the purchase: cross selling and up selling .
These two techniques aim to increase the whatsapp data average ticket for online orders. And what brand doesn't have that dream? So, let's get started!
What is cross selling ?
Cross selling consists of offering the consumer products related to the item they want to buy .
That is, by adding a certain product to the cart, the customer can see products from your online store that might interest them since they are complementary to the one they want to purchase.
For example, if you own a video game store and your customer is buying a console, you could offer a few attractive games in the shopping cart. This technique usually works best if you offer a discount for the customer to buy both products .
Extra tip! The value of the suggested products should be lower than the product already in the cart. This will make the strategy much more effective.
Now that we have talked about cross selling and its meaning , let's move on to up selling .
What is upselling ?
Upselling , or additional sale, is a sales strategy that consists of offering the buyer a discount so that they exchange the chosen product for a superior one , just before paying for their purchase.
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Let's look at a concrete example: let's say you have a jewelry business and your customer needs to buy a watch. The difference in money between model A, which has more features (such as measuring heartbeats and steps when walking) and model B (much simpler) is $5,500 pesos.
Your customer is already in the shopping cart, heading to checkout to buy the cheapest model when suddenly a pop-up appears on their screen saying that you are offering them a $1,500 discount to buy the more expensive model they wanted. So, which one do you think they will buy?
Many people think that you have to juggle financially in order to get a better quality product . In this way, your business increases the average purchase price and that is exactly what upselling is all about.