What aspects of self-presentation should surgeons avoid?

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Fortunately, another turn of events has taken place, and currently rounded facial features with soft smooth lines, the so-called babyface, have returned to fashion. The face is deliberately given an infantile appearance. And this is where the Bishà lumps are needed, since they are most pronounced in infants.

For patients with an asthenic face, to correct lost proportions, I recommend netherlands whatsapp phone number not removing, but rather adding volume to the areas surrounding the cheeks - the cheekbones, corners of the lower jaw and chin.

Such patients should be recommended alternative options for working with the face: for example, contour plastic surgery, implantation of adjacent areas in combination with chin liposuction, lipofilling (a low-traumatic method of plastic surgery that corrects appearance using the patient’s own fat).

Often patients confuse anatomical zones and call the angles of the lower jaw cheekbones, and the jowls - Bish's lumps. To form a beautiful contour of the lower third, it is sometimes worth resorting to extended interventions. At a younger age, endoscopic lifting methods can be enough, and in the older age group, SMAS+ platysmoplasty is most effective.

Read on the topic: Recruiting in medicine: where to find qualified personnel

In the work of a plastic surgeon, positioning and loyalty to one's professional beliefs are very important. Only a non-professional promises any result according to the client's requests and hardly touches on the physical condition. It is important to convey to clients that a modern surgeon works not only with aesthetics, but also with function - for example, not only with the shape of the nose, but also with its ability to breathe.

When showing the benefits of your work, pay attention to how you present the results of your operations. The most obvious way is to show changes over several years in video format. Patients are wary of “quick” results, they do not give an idea of ​​the true result.

If you want to be known as an amateur, promote the so-called "author's methods". The community knows that this is just a marketing "gimmick" that attracts only inexperienced patients.

Don't underestimate your reputation online. Monitor comments on your work. There are currently review platforms with strict moderation. There are also closed groups on social networks where former and future patients discuss work and share their results.

Checklist for a professional surgeon
Remember the main “red flags” for patients and do not resort to such marketing: offering “proprietary methods”, lack of publications on the condition of patients over several years, “guarantees” of a short rehabilitation period and absence of bruises.
Be careful what you broadcast on your social media profile. An unhealthy lifestyle, excessive pretentiousness, and a lot of harsh value judgments are unacceptable for a surgeon. But it is important to broadcast your interests - this helps future patients emotionally connect with the doctor.
Don't sacrifice organ function for the sake of visual impact: a harmonious result can be achieved with skill and experience. Remember that the best way to advance is with satisfied patients whose quality of life has improved, not worsened, after the operation.
Network, participate in thematic seminars and lectures. Communication with cosmetologists and other surgeons brings its fruits in the form of ready-to-work patients, effective mutual cooperation and increases the weight of the surgeon in the professional community.
It is not worth it to “put on a crown” and “catch God by the beard” too quickly. Permanent training in new methods even in a narrow profile of operations and the recognition of one’s ignorance are good qualities of a surgeon, especially in the field of aesthetic medicine.
Try to devote as much time as possible to the patient in the postoperative period - either yourself or through your assistants and administrators.
Develop your psychologist skills. This skill will be very useful at the stage of short consultations, since a large number of patients of aesthetic medicine do not need surgical intervention. And some patients should be refused. There are different ways to do this tactfully.