Growth marketing is the articulation of different digital marketing techniques with data analysis and the scientific method. Its purpose is to develop and experiment with small hypotheses and then repeat and scale what works and discard what doesn't . A way to grow a business or brand in this digital world.
In Spanish, “growth” means growth, but we can also think of it as learning. In this new conception of marketing, what matters is learning, knowing what needs to be done to become bigger.
That is why it is important to practice thinking whatsapp database about hypotheses, testing, analyzing data, iterating, interpreting and learning . If the initial idea was successful, it is repeated and multiplied. This is how the business grows, how it learns and how it is applied.
Going deeper into what Growth Marketing is, it is worth mentioning that its impact reaches all stages of the conversion funnel , which is the path that a customer takes until they acquire a good or service. The phases of conversion are: discovery, consideration, conversion and loyalty.
An example of this path might be when a person wants to buy a car and, while searching for “best family cars”, discovers a model they hadn’t seen before.
They then begin to consider whether or not to buy, analyzing dozens of variables.
Once they decide, they convert, buy the car. And if they found the experience satisfactory, they recommend it. A dealership can create content for this person, publishing an article on “how to buy a family car” on their blog and thus contact a potential customer.
Growth Marketing can be applied by experimenting in the discovery stage, working on acquisition channels, or creating content for the consideration stage, or searching for information, or even at the end, in the loyalty stage.