2 An Overview of Traditional PPC Channels

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For the past two decades, online advertising has been synonymous with Pay-Per-Click (PPC). Platforms like Google AdWords have changed the way businesses think about advertising, offering a albania phone data direct means to reach users based on what they are searching for. But the advent of social media has brought a new dimension to digital advertising. With platforms like Facebook and Instagram dominating the social landscape, how does traditional PPC remain relevant and effective?

Contents
1 Introduction
3 The emergence of social feed advertising
4 ROI Comparison: Traditional PPC vs. Social Feed Advertising
5 Best Practices: Effective Strategies for Combining Traditional PPC and Social Feed Advertising
6 Conclusion


An Overview of Traditional PPC Channels
PPC, as the name suggests, is based on a model where advertisers pay each time a user clicks on their ad. Google AdWords (now called Google Ads) popularized this model by allowing businesses to target specific ads to certain keywords and search phrases. This offered a unique advantage: the ability to reach users exactly when they are searching for a product or service, increasing the likelihood of conversion.

While PPC has revolutionized online advertising, social media has brought about a revolution of its own. Platforms like Facebook, Instagram, and LinkedIn have introduced new and innovative ways to reach audiences. These channels are based on user demographics, interests, and behaviors, rather than keyword-based searches. The visual and interactive nature of social feeds has also created new opportunities for businesses to interact and engage with their audiences in ways that were previously unthinkable.