That's why we've chosen to point out 3 trends that seem solid to us and that certainly won't disappear in a few months .

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New trends: the growth of the female audience, the new role of eSports, the frontiers of Augmented Reality
Investigating (or sniffing out) new trends in such a dynamic and constantly changing field as social media marketing in the sports sector is not easy. And it can be a “short-term” operation.


The first is the ever-increasing increase in the female public interested in argentina phone data sports , sporting events, and brands in the sector. Consider, for example, the unprecedented interest generated by the recent women's soccer world championship, a sport that until yesterday was almost entirely the preserve of men (marketingweek.com).

We must also keep our antennas very alert on the growth – in terms of audience, interest and turnover – of the emerging eSports market , which allows, among other things, to tap into the precious pool of younger consumer groups . To give you an example: the 2018 FIFA World Cup had among its sponsors McDonald's, Hyundai and Allianz, among others (esports.gazzetta.it).

Finally, here is a very “futuristic” trend: Augmented Reality . Its applications in the social sphere will be many, the field is still to be explored. There have already been the first interesting experiments: the Dallas Cowboys football team, for example, has set up the “Pose with Pros” project (vrscout.com): an Augmented Reality space, set up directly in the stadium, where fans can take a photo with their favorite player (…or, at least with his hologram!).

In conclusion: doing social media marketing in the sports sector is fundamental, but also delicate. You have to find the right balance between "being yourself" and being open to the external context and its changes : a right balance that has a lot to do with people and personalization .