Google has confirmed that a secure website with an SSL certificate will have an advantage over websites that are not as secure, as long as other SEO factors remain the same.
It is important to understand that having an SSL certificate argentina phone data will not magically put your site at the top of search results. However, if you are taking care of other ranking factors (of which there are over 200) and doing all the other important things right, having an SSL certificate can provide a much-needed boost to outrank other websites in a tough and competitive niche.
Unencrypted websites without SSL certificates also do not provide a good user experience, which is a key factor penalized by Google. The indirect effect of having an unsecured site ultimately leads to a demotion in the rankings. The domino effect pushes the site further down.
Even for a content-based site without sensitive data, securing it with an SSL certificate is worth the investment to avoid a search ranking penalty. Since your rankings will be hindered if your website does not have this security measure, you will not be able to attract the desired traffic to your site. In turn, this will make it more difficult to achieve the desired conversion rate. At the very least, the presence of the certificate helps to develop trust with the user.
Conclusion
As users become more aware of website security, SSL certificates will have a more significant impact on search engine rankings. This means that now is the right time to purchase an SSL certificate and be confident about security issues.
Anchor Text: What It Is, How to Use It, Why It's Essential
By now you probably know that link building is one of the (many) critical factors in improving your visibility in search results. But did you also know that the keywords you include in your links matter just as much as the links themselves? Link anchor text is a key factor in determining page rank.