What keywords do they use for their searches?

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Another factor to consider in SEO writing is user intent , or the needs that lie behind users' searches. As with sales, understanding users' interests and needs is essential for writing relevant content that responds directly and precisely to the questions they ask. What are our buyer personas looking for?
Analyzing user intent means putting yourself in the users' shoes to offer them the content they need, thus optimizing the user experience. In this regard, Google has analyzed user intent, defining micro moments , that is, those moments in which a person relies on internet searches to satisfy an immediate need:

the “ I want to know ” moments , when he does some research, but not austria phone data necessarily with the intent of purchasing something;
the “ I want to go ” moments , when he is looking for a store or is thinking about buying a product nearby;
the “ I want to do ” moments , when he wants to know how to do a certain action or try something new;
“ I want to buy ” moments , when he wants to buy a product and needs help understanding which one, when and where to buy it.
This analysis allows us to understand how important it is to be present on the Web and offer quality content in line with the different needs and micro-moments of users. SEO writing must focus not only on optimization rules, but also on people, and that is why it must be engaging, clear and direct. How to combine these two needs?