As we have just said, no more outbound campaigns on all media, physical and digital, which saturate the mind to the point of nausea. Today, with outbound 4.0, dosage and targeting allow a more subtle and more effective approach. The fact remains that it is the best way to reach unknown targets, very widely.
Immediate results
This is the essential characteristic lawyer database of outbound marketing, immediate contact with a very large audience, beyond the circle of prospects and leads. At a time when contact with a brand must be frequent before conversion, outbound actions are also essential for increasingly saturated markets. It is also the ideal solution for seasonal activities, temporary campaigns where time counts.
Continuous improvement: you have the right to make mistakes
Third characteristic, this one specific to digital channels, is that you have the right to make mistakes. Indeed, today, outbound on digital channels allows you to make mistakes. Through the auction game, for SEA (paid referencing) or for display (purchase of spaces), advertisers constantly adapt, compare and rectify their bets to adapt them to the results. All practice A/B testing. No more money lost in pure loss on ineffective channels, withou
Reach large volumes of prospects
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