Lack of Transparency in Return Policies

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However, among the factors that cause a customer to abandon the relevant cart while shopping on an e-commerce site is the lack of transparency in return policies. For this reason, it is seen that e-commerce companies lose customers. In order to prevent this, return policies should be determined transparently when e-commerce sites are established.



Unreliability of the Website
All consumers who shop from e-commerce sites prefer to shop from reliable sites. If an e-commerce site does not inspire trust, people will give up shopping from that site. This causes the purchase abandonment rate in e-commerce to increase. Brands that want to reduce this rate need to establish a reliable e-commerce site. In this way, they can inspire trust in albania whatsapp data their customers and increase their sales.


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