Steps to follow to plan a digital marketing campaign

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sually carried out by the company's own marketing teams, it can also be entrusted to agencies specialized in this type of online advertising. To be successful, the digital marketing campaign must be based on well-designed and well-executed plans. Here are the key points.


Define the objectives. The first overseas chinese in canada data thing to do is to define the goal you want to achieve. Visibility, sales, company branding , introduction of a new product... The most effective way to achieve this seems to be the SMART method. This acronym is the contraction of the following terms: Specific, Measurable, Achievable, Realistic (relevant), Time-defined. It is a method that establishes short, medium and long-term objectives.
For example: increase sales by 20% in 3 months.
Define the target audience and potential customers. The more precisely you define your audience, the easier it will be for you to create your campaign based on it and capture their attention. You will need to define the gender, age range and economic power of your target. This should correspond to a very specific person.
Information gathering and data analysis. You will need to monitor the competition and its marketing strategies. Preferably, without copying it. Originality is a key element to succeed in this field. A SWOT analysis (Strength, Weakness, Opportunities, Threats) will be very useful.
Take the necessary actions to obtain maximum profitability. We have listed a little further down all the media that can be used for advertising purposes. It makes sense to choose your media according to the objective and the target audience, without forgetting the profitability you want to obtain.
Execution of the online marketing campaign. If the campaign is based on originality, it needs to be tested. If it is based on interaction with RRSS, you will need incentives. It will need to be monitored.
Analysis of the results. After some time, you will need to carry out an analysis to determine whether the campaign was successful and what impact it had. If the result is positive, you can then reproduce it and introduce some improvements if necessary.
Where and how to do a digital marketing campaign

Dynamic ads. This is a common way to start a digital marketing campaign that gives satisfactory results. This type of advertising is done on search engines like Google (AdWords). It is a way to increase the visibility of companies as well as their products. Appearing in the first search results is one of the keys to a successful digital marketing campaign.
Social media advertising. They are all effective: Instagram, Snapchat, Facebook, LinkedIn, Twitter, YouTube… but each of them has a specific language and audience. You need to identify the network used by the audience you are interested in. It is better to target and aim correctly, rather than launching an all-out campaign. This will give you better results and more financial returns. Do not use more than one or two social networks.
Banners. They were among the earliest forms of ads. Today, they have the least impact. However, they tend to persist because potential customers arrive at the website with a single click… and the fewer clicks it takes to buy, the easier it is to complete the sale. So it is always a good idea to include them in a digital marketing campaign.
Email marketing . A customer who gives you their email so that you can send them advertising is a customer won. Pamper each person on your list. Send them discounts, coupons... the conversion rate into sales obtained with this medium is particularly high.


You can learn all this and more by enrolling in our Digital Marketing MBA . For companies, it’s a guarantee of quality. And it will allow you to easily