SEO Marketing: What is an organic strategy?

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Appearing in the first results of Google searches is something that every business yearns for. At least every business that knows the opportunities that the digital environment offers. To take advantage of them, it is essential to optimize the SEO of your site, that is, configure pages and content so that they become relevant.

You may have heard of SEO Marketing, but if your company doesn't have a defined strategy yet, you may not have a clear idea of ​​how it works.

If so, the first step is to clarify any doubts about what SEO is in marketing and how it differs from paid advertising.

What is SEO in marketing?

Let's start with the first thing: SEO is short for Search Engine Optimization , a process of getting your website to rank high on Google for a particular search.

For example, if you sell sushi delivery in Santiago, a good SEO strategy would help you position your page for the search intent “sushi delivery”.

The higher your website ranks in the SERPs (search engine results page) the more visibility your business will have and the easier it will be to close sales.

This process occurs naturally and not as a result of paying for advertising, therefore, SEO is phone number germany considered an organic strategy.

Now, what does the effectiveness of an SEO strategy depend on? There are several factors that the Google algorithm takes into account , such as:

The relevance and reliability of the content.

The contextualized use of keywords.

The quality of the links that point to your site (backlinks).

Why is visibility in SERPs important?

Good visibility offers long-term results at a lower cost. Essentially, SERPs make searching easier , offering users a quick way to connect with the solution, product or service they need.

It is true that you can gain visibility in search engines through paid advertising campaigns, such as Google Ads (in fact, it is considered complementary), but keep in mind that this requires a considerable and constant investment.

Look at it this way: investing in SEO means including content on your site that has the potential to improve visibility.