As per the research of Nielsen Catalina Solutions (a pioneer in measuring and optimizing advertising performance through purchaser-based analytics)- “Not only can we prove that online advertising drives sales, but the returns on ad spends are significant when purchaser-based data is used to optimize the media buy.”
In its more than 800 studies, while working with more than 300 indian whatsapp number list CPG brands, 80 organizations and digital advertising agencies to gauge the connection between digital advertising and offline advertising, Nielsen finds that brands can expect a return of three dollars for their one-dollar investment in digital Ads.
Digital advertising from payback band.
Payback ad investment percentage on different areas of their business.
2. Digital Advertising in India is Effective across the Entire Customer Journey
Automakers are quite frequently using digital Ads to channelize their marketing campaigns, so McKinsey measured 24 customer touch points for 9,000+ new auto purchasers to better comprehend what engages clients and influences their purchase decisions.
In their analysis, they not only locate that Digital Ads are vital to driving premium engagement (second just to live encounters), but also found that digital channels hold great authority on the path to purchase.
3. Digital Ads Enhance the Effectiveness of Non-Digital Media Channels
According to BrandScience and Microsoft, Digital Advertising Agencies conveys incredible ROI proficiency itself, as well as makes other Non-digital media be more conversion-driven.
Researchers compared the ROI generated after adding the digital media advertising with non-digital media channels and result showed an overwhelming increase from a delta of +4% for radio to +70% for TV and an astounding +71% for Cinema.