This is reflected in project management

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We talk about tools, product mix, brand, services, etc for almost every type of client. If the company has worked and defined its, it is likely that it can use project management as a perfect methodology to personalize and be profitable in each segment individually.

For example, the profitability of a segment as a whole requires kuwait phone number owner clear B2B Marketing and Sales project management skills when managing the resources assigned to the segment such as sales people, marketing hours, logistics, tools, etc. based on the expected profitability of the segment.



Exactly the same at Key Accounts, with a highly personalized relationship based on co-creation.

Internal Transversality
The basis of Customer Experience is to align the different silos or departments of an organization based on the same objective: customer satisfaction so as not to lose them. This could be a great example of what internal transversality is.